There is an interesting article on digital diplomacy in The Atlantic: http://www.theatlantic.com/international/archive/2012/10/digital-diplomacy-why-its-so-tough-for-embassies-to-get-social-media-right/263744/

Drawing on recent events, it seems to highlight the tension between message control and the need for open, diverse public engagements that the use of social networks by foreign ministries presents.

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